My Target Audience

I have decided that I want to do a Jewish radio station, which I think will be much closer to local radio than national radio, in terms of representations and target audience.

The main criteria for my audience is people living within a Jewish community. Due to the fact that this is a very specific, niche audience I am going to make my station appeal to both males and females, with a broad age bracket of 25 years old and over.

My initial research has suggested that there are not many radio station which target people in the Jewish community, however there are a wide range of newspapers that audience can turn to including the Jewish Chronicle, which comes out every week. I imagine that this is the medium that the Jewish community get most of their community-related news from.

I have distributed a questionnaire (a copy of it, and the results, are featured in the next couple of posts) from which I reached the conclusion that the news which appeals most to my audience is community news, specifically relating to the Jewish community (responses suggested that the audience get news not related to the Jewish community from other national and regional news outlets). My results suggested that the community's listening habits are usually an hour or two of listening, most either at 9-12:30 pm or 4-8:30 pm, which is usually when they take and collect their children from school.