Who would be the audience for your media product?

The main body of my target audience consists of people living within a Jewish community. Due to the fact that this is a very specific audience I had to make my station appeal to both males and females with a broad age bracket of 25 years old and over.

From my questionnaire I reached the conclusion that the news which appeals most to my audience is community news. Their listening habits are usually an hour or two of listening, most either at 9-12:30 pm or 4-8:30 pm, which is usually when they take and collect their children from school.  

Here is a link to my blog post about target audience:

Target Audience