In what ways does your media product use, develop or challenge forms and conventions of real media products?

When listening to real radio I noted down all the conventions that appeared. I made a note to use them in my extract.

The first convention that appeared in every single piece of radio I listened to was a jingle. These included music that gave a clear indication of the type of  audience that were listening and the content of the show. The jingles all featured the name of the show, the frequency number and a slogan. On many radio stations they had more than one jingle, for example news jingles, show jingle, weather jingle and a travel jingle.



Here is my jingle, I used music that would relate to my target audience. Like in existing radio shows, my jingle has the name of the station and the frequency number, however I did not use a slogan as I wanted to keep my jingle as short and catchy as possible.

The second convention and possibly the most important considering the radio clip I created is based
around news was the news bullitens. I listened to a variety of radio news noting down the structure, format and the order of the news stories. They usually featured 3-4 stories and the tone was more serious when compared to other features of the show. I listened to examples from Radio 4 and BBC Newsbeat and attempted to make mine sound as authentic as theirs. In most of my stories the presenter delivery the crucial information with outside broadcasts or Voxpops delivering further information.

Below is a clip of one of my news stories, this news story took place in the studio.



The third convention were Voxpops, I listened to a story from Radio 1 News Beat about suggestions to cut down road accidents.



I used voxpops in my Mitzvah day story. This was a good technique and helped create diversity in my news programme. When listening to existing radio, many of the news stories were told in different ways, rather than just a presenter reading the news.

The fourth convention was outside broadcasts. When listening to existing radio I found there was often a cut to a correspondant who was "on the scene" delivering the news first-hand.



I used an outside broadcast for the story of the community centre, as it was supposed to be a huge event, I felt it would be appropriate to have somebody describing the scene as it happens.

The final convention was advertisements. I went on the Radioville website and looked at a variety of adverts such as alcohol awareness, TNT and one that was made by a school. Many of the adverts I heard on existing radio stations reflected the station's target audience, when writing the script for my radio I kept this in mind and thought that using adverts would be an excellent way to connect with my audience.

Below are the two averts I used in my radio show, both are specific to the target audience: