How did you attract/address your audience?

I chose my target audience based on the fact that I wanted my production to be considered unique, and when I began my research I noticed that there was little radio around for people within a Jewish community.

This made it difficult when I was listening to existing stations as it was difficult to find one which was similar to the one I had in mind, due to the fact that my target audience was incredibly specific. I decided to make my station appeal to both genders and a wide age bracket of 25 and over. I created a questionnaire and distributed it to 20 people who all fit the criteria of my target audience, this helped me to see what would appeal to my audience some could put it into my production(the results are in my research and planning).

To target my audience, I tried to make my media product represent the Jewish community in the content, all the news stories related specifically to Jewish people however they weren't too specific that it excludes all other listeners. Below is an example of a story I used which would appeal to many listeners not just Jewish people:




The adverts I made would specifically appeal to Jewish people.


As would the music, most of which were modern takes on traditional Jewish music.



The reason I didn't use the traditional music was because I felt this would completely isolate all other potential listeners. When writing the script I realized that I was writing it too formally, for example writing "you are" instead of "you're" and "I am" instead of "I'm" which really did not make the production sound natural and authentic.