What kind of media institution might distribute your media product and why?

Due to the fact that my station has such a niche audience it is not really similar to any other radio station, with the exception of JCOM (the station I based most of my research around). The only other type of media that would have similar content is possibly newspapers for example the Jewish News or the Jewish Chronicle.

My radio station is a local station, broadcasting in the London area, broadcast on weekdays (there would be no Jewish listeners on Friday or Saturday). Whilst the station is based in London and many of the news stories would be directly relevant to people living in this area, my station may appeal to a broader audiences of members of the Jewish community across the country. As such, my community radio would be available not only on the FM frequency but also on DAB and online, so that members of the Jewish community who live outside of London could tune in.

Here are some links to the research I did regarding Jewish news publications.

Jewish Chronicle Post
Jewish News Post



JFM will be a commercial radio station, funded by advertising. The adverts reflect not only the community I am serving but also give an indication of the genre of my station. It was essential, I thought, to create adverts if I was going to realistically reflect the kind of radio stations I had researched.