The radio programme I created for my AS media production was the afternoon news on JFM. In order to make my radio show sound authentic it was crucial to do some research into existing radio programmes to listen to the structure, content and news stories; making note of the news values and techniques, such as voxpops, outside broadcasts, soundbites and special guests, used in different radio programmes. I also listened to get an idea of regular radio conventions such as adverts, jingles and the use of music and sound effects.
Here are some of the music tracks I used in my radio show. They are authentically Jewish which I felt would appeal to my audience, and was a good way of showing my understanding about representation.
I mainly focused on the stations Jcom of Leeds, as it had the same target audience as me, BBC Radio 1 and BBC Radio 4. Elements I gathered for my own production were jingles, adverts and various news techniques. When analysing adverts I realised that they all appealed to the target audience of the radio station. This made me aware of how important a target audience is and how it is crucial to make every convention and detail appeal especially to them. They will be expecting very specific representations if they are tuning into a Jewish radio station that represents the Jewish community.
Here is one of my adverts that would only exclusively appeal to my target audience.
I actually found that the best way for me to find adverts appealing specifically to my target audience was to look at the JC (Jewish Chronicle), there I found adverts for things like catering companies and schools, although this was a different media platform to the one I would be creating myself it was very beneficial in terms of adverts, and getting the representations right so that they were appropriate for my chosen demographic.
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